ForumForum  CalendarCalendar  PytësoriPytësori  KërkoKërko  Lista AnëtarëveLista Anëtarëve  Grupet e AnëtarëveGrupet e Anëtarëve  RegjistrohuRegjistrohu  identifikimiidentifikimi  

Share | 
 

 Siri and the sex of technology

Shko poshtë 
AutoriMesazh
weishinia
Gea Member
Gea Member


Posts : 1
Join date : 06/12/2010

MesazhTitulli: Siri and the sex of technology   Sun Oct 23, 2011 8:35 pm

Siri, the digital PA on Apple's latest iPhone, is female in the US and male in the UK. Apple has declined to comment on the reasoning behind this, but theories abound.

Stephen Ebbett, of gadget insurer Protectyourbubble.com, says: "Apple discount jerseyshas decided that Brits trust an authoritative male voice, while Americans traditionally favour and are more receptive to a female voice."

Last week, an editor at Washington-based Atlantic magazine, Rebecca Rosen,nfl jerseys cheap studied the gender politics of robots. She concluded that when technology uses a voice to guide us through phone messages or on public transport, it tends to be female. Anything more active or cerebral is usually male.

For manufacturers, working out the sex of technology is a complicated business – and one that unearths our prejudices. Professor Clifford Nass of Stanford University, an authority on the human-technology interface, said in the Toronto Star that people respond to robotic gender just as they do to human gender, with deeper voices considered "more intelligent and credible".

He worked at BMW in the 90s when it recalledjerseys wholesale navigation systems with a female voice: "Drivers [who were mostly male] didn't want to take directions from a female." So does the ubiquity of female GPS voices mean the situation has improved? Or is it because women's voices are thought to be more calming, reverting to the "women as carers, men as doers" paradigm?

Returning to Apple's Siri, Jeremy Wagstaff, steelers jerseys cheapwho runs technology consultancy Loose Wire Organisation, says: "Americans speak loudly and clearly and are usually in a hurry, so it makes sense for them to have a female voice because it has the pitch and range. British people mumble and cheap jerseys obey authority, so they need someone authoritative." Which, apparently, still means male.

• This article was amended on 21 October 2011. The original said the Atlantic magazine was based in Boston. This has been corrected.
Mbrapsht në krye Shko poshtë
Shiko profilin e anëtarit
 
Siri and the sex of technology
Mbrapsht në krye 
Faqja 1 e 1

Drejtat e ktij Forumit:Ju nuk mund ti përgjigjeni temave të këtij forumi
Gea - Group (Grannqe - Enis - Atdhe) - Protected By OpojaHackersGroup :: Feja Islame-
Kërce tek: